📄 Campaign Details

📝 Platforms Strategy.

👥  Stakeholders and Project Roles

🎯 Objective

The objectives of this campaign.

<aside> <img src="/icons/send_gray.svg" alt="/icons/send_gray.svg" width="40px" /> Campaign objectives:

• [ ] Increase brand awareness among target audience by 30% in three months.

• [ ] Boost online sales revenue by 20% during the holiday season.

• [ ] Generate 1,000 new leads for the sales team in three months. </aside>

<aside> <img src="/icons/flag-swallowtail_gray.svg" alt="/icons/flag-swallowtail_gray.svg" width="40px" /> Product goals:

1. Increase Product Awareness.

   • Key Actions:

     • Showcase signature products (e.g., organic cotton t-shirts, recycled denim) in visually appealing Instagram and facebook reels.
     • Create "Product Spotlight" posts highlighting eco-friendly materials and unique design features.
     • Run a "Did You Know?" campaign sharing product sustainability facts (e.g., "Our linen dresses save 30% more water compared to traditional materials.")

   • Success Metrics:

     • Reach: 50,000 unique views per product post.
     • Engagement: 10% increase in likes, comments, and shares on product-related content.

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2. Boost Product Engagement

   • Key Actions:

     • Launch a "Behind the Label" series detailing the journey of a product from concept to creation.
     • Use interactive features like Instagram Stories polls or quizzes (e.g., "Which sustainable fabric fits your lifestyle?").
     • Encourage customers to share photos/videos of themselves wearing EcoChic Apparel using a branded hashtag (e.g., #EcoChicStyle).

   • Success Metrics:

     • UGC: At least 100 user-generated posts with branded hashtags in 90 days.
     • Story Interactions: 15% increase in poll/quizzes participation.

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3. Drive Product Sales

   • Key Actions:
     • Create shoppable posts and reels on Instagram, allowing users to purchase directly.
     • Offer exclusive discounts to followers (e.g., "Follow us for 10% off your first purchase").
     • Run limited-time offers tied to sustainable events like Earth Day (e.g., "Plant a tree with every purchase").
   • Success Metrics:
     • Conversion Rate: 5% of social media visitors completing a purchase.
     • Sales: Achieve $10,000 in revenue from social media campaigns within 90 days. </aside>

<aside> <img src="/icons/library_gray.svg" alt="/icons/library_gray.svg" width="40px" /> Company goals:

1. Build a Loyal Community of Eco-Conscious Consumers.

   • Key Actions:

     • Launch a private Facebook or Discord group for sustainability discussions and exclusive brand updates.
     • Feature customer stories and testimonials on Instagram to celebrate their commitment to sustainable living.
     • Create engaging challenges (e.g., "30-Day Sustainable Living Challenge") to promote interaction and brand values.

   • Success Metrics:

     • Grow community membership to 1,000 engaged participants within 90 days.
     • Increase customer retention rate by 20% through community-driven campaigns.

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2. Drive Revenue Growth through Social Media Channels

   • Key Actions:

     • Leverage Instagram and TikTok ads targeting eco-conscious audiences.
     • Implement dynamic retargeting campaigns to convert website visitors into buyers.
     • Offer limited-edition sustainable collections promoted exclusively on social media.

   • Success Metrics:

     • Generate $30,000 in sales attributed to social media campaigns in 90 days.
     • Achieve a 5% increase in average order value (AOV) via social-exclusive offers.

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3. Expand International Reach and Brand Awareness

   • Key Actions:
     • Collaborate with international eco-friendly influencers to promote the brand.
     • Create content in multiple languages or tailored to specific cultural trends.
     • Run region-specific campaigns (e.g., "EcoChic Japan" or "EcoChic EU") on social platforms.
   • Success Metrics:
     • Grow followers by 25% in target regions such as Europe and Asia-Pacific.
     • Achieve a 20% increase in international sales within 90 days. </aside>

👀 Target audience

<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> Virtual Target

~> Eco-Minded Millennial

• Age: 28–37
• Gender: Predominantly female but inclusive of all genders
• Income: $50,000–$80,000 annually
• Location: Urban and suburban areas (e.g., New York, London, Berlin)
• Occupation: Professionals in creative industries, tech, or education

~> XYZ …

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<aside> <img src="/icons/conversation_purple.svg" alt="/icons/conversation_purple.svg" width="40px" /> Communication channels

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🔑 Key Performance Indicators (KPIs)

Content Calendar Template.

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💸 Budget